Practice guide
How organizations can drive innovation and improve product development by implementing quick experiments during the product discovery phase.
The evidence library
Case studies
Evidence for the practices. The case for connecting them.
These are examples of the elements behind ZeroBlockers, not claims that the companies adopted the complete model. Search company names, topics, and the full case study text, or narrow the library by industry or by the change it shows.
The library includes practitioner talks shared at UXDX ↗, alongside other published company examples.
25 of 25 case studies · Showing 1–12
How Adyen improved the impact of their research by effectively communicating insights to stakeholders, ensuring that research findings were understood and acted upon.
Financial Services / Fintech
How Amazon uses the Weekly Business Review (WBR) process to track and manage strategic outcomes effectively within a structure of empowered teams, ensuring alignment with long-term business goals.
E-commerce / Technology
Amazon faced a problem of slowing development speed. They decided to create autonomous teams who would be able to move faster. But it wasn't all plain sailing.
E-commerce / Technology
American Marketing Association
How the American Marketing Association enhanced strategic decision-making and improved product outcomes by implementing a structured business review process.
Marketing / Professional Association
How Atlassian successfully piloted and scaled journey map operations to gain deeper customer insights and improve product development.
Technology / Software
AutoDesk
How adopting dual-track agile improved design and development collaboration at Autodesk, leading to better product outcomes.
Software / Design
How AWS transformed from a cost-intensive operation to a highly profitable, standalone business unit by offering scalable cloud solutions to external customers.
Technology / Cloud Computing
Bonanza Design
How Bonanza Design improved product development and innovation by implementing lean and quick UX experiments within their agile framework.
Design / Consulting
How Burns & McDonnell achieved significant cost savings and improved security by adopting the AWS Well-Architected Framework.
Engineering / Construction
Exploring how DAZN accelerated innovation and team autonomy by removing blockers from their teams through the adoption of micro frontends, transforming their development process and scalability.
Media / Sports Streaming
DocuSign
How DocuSign synthesized research insights using the Jobs to Be Done (JTBD) framework to create effective user personas that drive product development and user engagement.
Technology / Software
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