Case StudyProduct Team: Tracking Strategic Outcomes - Outcomes over Outputs

The product team at WorldRemit was primarily reactive, focusing on a feature-based roadmap. This approach led to a commitment-driven culture, where the team was pressured to deliver a list of features, often regardless of their real-world impact or strategic importance. This not only created external pressure but also trapped product managers in less strategic roles, often focusing on delivery rather than problem-solving.

Outcomes over Outputs

The Solution

WorldRemit shifted to a more strategic approach which involved several key changes:

  • Focusing on Outcomes Over Features: The team shifted their focus from delivering specific features to achieving broader, measurable outcomes that were valuable both to the users and the business.
  • Empowering Teams: By focusing on outcomes, teams were given more autonomy. This enabled them to apply their creativity and expertise more effectively to solve problems.
  • Reframing Success: Success was redefined not by the completion of feature lists but by the achievement of desired outcomes.
  • Conducting Discovery: Discovery phases focused on understanding the desired outcomes rather than just developing features.
  • Stakeholder Engagement: The approach required engaging stakeholders in a different way, focusing on problems and outcomes rather than feature requests.
  • Adapting Roadmaps: While roadmaps were still used, they were no longer seen as rigid commitments but as flexible guides aligned with strategic goals.

Outcomes achieved

The outcome-focused approach led to several positive changes at WorldRemit:

  • Increased Strategic Impact: Product management became more strategic, with teams focusing on high-impact outcomes.
  • Improved Team Autonomy and Creativity: Teams were empowered to explore various solutions, enhancing innovation and problem-solving capabilities.
  • Enhanced Product Relevance: The products and features developed were more aligned with user needs and business objectives.
  • Efficient Resource Utilization: Resources were allocated more effectively, focusing on initiatives that drove significant value.
  • Positive Cultural Shift: The shift led to a cultural change where the focus was on solving real problems and delivering value rather than just completing tasks.

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