Case StudyEcosystem Team: Creating An Ecosystem Vision - Creating Visions, Building Teams & Releasing Games

Zynga, a leading social game developer, faced the challenge of maintaining innovation and coordination among its diverse teams while developing and releasing new games. The absence of a unified vision often led to misalignment and inefficiencies, impacting the overall quality and timeliness of game releases.

Creating Visions, Building Teams & Releasing Games

The Solution

Zynga adopted a structured process to create and communicate a clear product vision. This process was spearheaded by Keerthana AK, who emphasized the importance of vision in building cohesive teams and driving successful game releases.
The approach involved several critical steps to ensure that the product vision was effectively developed and integrated into the team's workflow.

  • Vision Development: Keerthana led efforts to develop a comprehensive product vision that was both inspiring and actionable. This involved understanding market trends, player needs, and company goals.
  • Team Building: The vision was used as a foundation to build and organize teams, ensuring that each team member understood their role in achieving the vision.
  • Communication and Alignment: Regular meetings and updates were conducted to communicate the vision and progress, fostering alignment and a shared sense of purpose among all team members.
  • Iteration and Feedback: The vision was continuously refined based on feedback from team members and stakeholders to ensure it remained relevant and motivating.
  • Vision-Driven Development: The product vision was integrated into the development process, guiding decision-making, prioritization, and problem-solving throughout the project lifecycle.

Outcomes achieved

The adoption of a clear product vision at Zynga led to significant improvements in team coordination, innovation, and the successful release of new games. The vision served as a guiding star, aligning efforts and enhancing the overall productivity and morale of the teams.

  • Improved Team Coordination: The clear vision ensured that all team members were aligned and working towards the same goals, enhancing coordination and reducing conflicts.
  • Enhanced Innovation: With a shared vision, teams were more motivated to innovate and contribute creatively, leading to higher-quality game features and experiences.
  • Successful Game Releases: The structured approach and vision-driven development process resulted in timely and successful game releases, meeting player expectations and market demands.
  • Increased Engagement: The continuous communication and refinement of the vision kept team members engaged and motivated, fostering a positive and productive work environment.
  • Strategic Focus: The product vision provided a strategic focus, helping Zynga prioritize initiatives and allocate resources effectively to maximize impact.

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