Case StudyEcosystem Team: Enabling Teams - DesignOps

Babylon Health was facing the familiar problem of inefficiencies in design processes such as excessive work hours for designers, inconsistent processes, and underutilization of designers' capabilities. This led to a significant impact on the overall productivity and effectiveness of the design team, hindering their ability to contribute optimally to product development.


The Solution

Babylon Health implemented a comprehensive DesignOps strategy, focusing on streamlining design processes and enhancing collaboration among various stakeholders.

  1. Process Redefinition: Redefining and streamlining design processes to ensure consistency and efficiency.
  2. Role Specialisation: Creating specialized roles within the design team to handle specific tasks, reducing the burden on designers.
  3. Collaborative Workflows: Establishing clear and efficient workflows for collaboration between designers, developers, and other stakeholders.
  4. Training and Development: Implementing training programs to enhance designers' skills, particularly in data analytics and user behaviour.
  5. Performance Metrics: Establishing clear metrics to measure the efficiency and effectiveness of design processes.
  6. Iterative Improvement: Continuously assessing and refining processes based on feedback and performance metrics.

Outcomes achieved

The implementation of DesignOps led to significant improvements in the efficiency and effectiveness of the design team. Key outcomes included:

  • Increased Productivity: Designers were able to focus more on core design work, leading to increased productivity.
  • Improved Collaboration: Better collaboration with other departments, leading to a more cohesive product development process.
  • Enhanced Design Quality: Higher quality in design outputs, as designers had more time and resources to dedicate to their core tasks.
  • Cost Efficiency: Reduced costs due to more efficient processes and better utilization of resources.
  • Increased Job Satisfaction: Designers experienced higher job satisfaction due to reduced work hours and a clearer focus on design tasks.

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